Homer Case Study

Category : Archives, Ex-Projects
Date : March 19, 2016
Homer Case Study

Homer is a restaurant-bar set in a residence with garden. The name comes from the ancient poet Homer. Modern research, and especially those who accept that Homer can be considered real person places his life in the 8th century BC. We went back to that historic period and studied the Alphabet and the design of the letters. Then we designed the capital characters of a new helenic alphabet (A to Z) but in an archaic style. We called this series “boustrophedon”.In early ancient Greek years, words were written in rows from left to right and “boustrophedon”. That means that someone could start reading/writing the first line from left to right and the next line from right to left etc. (1st image)
Based on this
alphabet that we designed we began studying the characters for the word “Homer” (the restaurant). We designed characters with that archaic form, representing the words: residence, man, community, natural environment and cutlery. These words describe the features, location and philosophy of the company. We concluded to the following symbols and completed the Homer logo. (2nd image)