Sotiriou family owns a liquor store in our town, since 1969. In 2015 the son Elias Sotiriou, decided to develop the business by opening a retail store in the city center and creating for it a new name. One of the first tasks we undertook was to find the proper name of the company. The name “Alcohall” that we came to, is a conjunction of the word “alcohol” (the key ingredient of the goods that the company sells) and the word “hall” (that refers to the store’s space/scheme).

Photography: Dimitris Tampakiotis