{"id":8349,"date":"2022-02-15T08:15:23","date_gmt":"2022-02-15T08:15:23","guid":{"rendered":"https:\/\/upmess.com\/up\/?post_type=portfolio&#038;p=8349"},"modified":"2022-02-15T17:32:59","modified_gmt":"2022-02-15T17:32:59","slug":"engi","status":"publish","type":"portfolio","link":"https:\/\/upmess.com\/up\/portfolio\/engi\/","title":{"rendered":"Engi"},"content":{"rendered":"<div class=\"grid kcm\">\n<div class=\"grid__item one-whole portable--auto lap--auto palm--auto top-no-padding bottom-no-padding center \">\n<p><a href=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_logo_w1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8357 size-full\" src=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_logo_w1.jpg\" alt=\"\" width=\"2560\" height=\"1430\" srcset=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_logo_w1.jpg 2560w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_logo_w1-300x168.jpg 300w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_logo_w1-1024x572.jpg 1024w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_logo_w1-768x429.jpg 768w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_logo_w1-1536x858.jpg 1536w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_logo_w1-2048x1144.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\"><\/a><\/p>\n<\/div>\n<div class=\"grid__item five-twelfths portable--five-twelfths lap--nine-twelfths palm--auto top-no-padding bottom-small-padding \">\n<p><span style=\"color: #333333; font-size: 14pt;\">Engi is a multiple-owner Engineering Services Agency.<br>\nEngi&rsquo;s architects contacted Upmess for the brand identity. <\/span><span class=\"type_main\" style=\"color: #333333; font-size: 14pt;\">Minimal, silent, yet bold the identity should communicate both the architectural and the engineering services.<\/span><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--nine-twelfths lap--eleven-twelfth palm--one-whole top-medium-padding bottom-medium-padding center \">\n<blockquote>\n<p class=\"p1\" style=\"text-align: center;\"><span class=\"weight_bold\"><b>The first thought was that it just needs a twist for a letter to be seen as both a character and an architectual form.&nbsp;<\/b><\/span><\/p>\n<\/blockquote>\n<\/div>\n<div class=\"grid__item one-twelfth portable--half-twelfth lap--hide palm--hide top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item five-twelfths portable--auto lap--five-twelfths palm--auto top-no-padding bottom-no-padding   \">\n<p><a href=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_proc_1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8452 size-full\" src=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_proc_1.jpg\" alt=\"\" width=\"1504\" height=\"2012\" srcset=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_proc_1.jpg 1504w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_proc_1-224x300.jpg 224w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_proc_1-765x1024.jpg 765w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_proc_1-768x1027.jpg 768w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_proc_1-1148x1536.jpg 1148w\" sizes=\"auto, (max-width: 1504px) 100vw, 1504px\"><\/a><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--auto lap--half-twelfth palm--hide top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item three-twelfths portable--four-twelfths lap--six-twelfths palm--auto top-large-padding bottom-small-padding \">\n<h3 class=\"p1\"><span class=\"s1 weight_bold\"><b>Solution<\/b><\/span><\/h3>\n<p class=\"p1\">For the mark, we knew we had to create a paradox. And then, Escher&rsquo;s impossible objects came to mind. We worked on the capital letter E, so as to transform it into an impossible object, keeping its readability, adding a 3D perspective to express the fields of expertise of the agency.<br>\nFor the lettering, we designed monospace characters that could work along or without the mark in various applications. Each monospace character occupies the same fixed amount of horizontal space, a design decision that brings out the mark and communicates the nature of the architectural and engineering design process.<\/p>\n<\/div>\n<div class=\"grid__item two-twelfths portable--hide lap--hide palm--hide top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item one-twelfth portable--hide lap--hide palm--hide top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item four-twelfths portable--four-twelfths lap--eleven-twelfth palm--auto top-medium-padding bottom-medium-padding \">\n<h3 class=\"p1\"><span class=\"s1 weight_bold\"><b>Applications<\/b><\/span><\/h3>\n<p class=\"p1\"><span style=\"color: #333333; font-size: 14pt;\">The identity was applied to corporate brochures (business card, envelope, letterhead, A4 folder), signage, various prints (posters and banners), and digital applications (social media, mail cover).<\/span><\/p>\n<\/div>\n<div class=\"grid__item six-twelfths portable--four-twelfths lap--eleven-twelfth palm--auto top-large-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item six-twelfths portable--eleven-twelfth lap--one-whole palm--one-whole top-no-padding bottom-no-padding \">\n<p><a href=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_Business-Card_1500.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8368 size-full\" src=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_Business-Card_1500.jpg\" alt=\"\" width=\"1500\" height=\"1000\" srcset=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_Business-Card_1500.jpg 1500w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_Business-Card_1500-300x200.jpg 300w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_Business-Card_1500-1024x683.jpg 1024w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_Business-Card_1500-768x512.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\"><\/a><\/p>\n<\/div>\n<div class=\"grid__item half-twelfth portable--eleven-twelfth lap--one-whole palm--one-whole top-no-padding bottom-no-padding \"><\/div>\n<div class=\"grid__item five-twelfths portable--ten-twelfths lap--one-whole palm--auto top-no-padding bottom-no-padding   \">\n<p><a href=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_canvas-Bag_.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8366 size-full\" src=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_canvas-Bag_.jpg\" alt=\"\" width=\"640\" height=\"780\" srcset=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_canvas-Bag_.jpg 640w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_canvas-Bag_-246x300.jpg 246w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\"><\/a><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--auto lap--auto palm--auto top-large-padding bottom-no-padding center full-width \">\n<p><a href=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_generic_2_.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8372 size-full\" src=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_generic_2_.jpg\" alt=\"\" width=\"2560\" height=\"1706\" srcset=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_generic_2_.jpg 2560w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_generic_2_-300x200.jpg 300w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_generic_2_-1024x682.jpg 1024w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_generic_2_-768x512.jpg 768w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_generic_2_-1536x1024.jpg 1536w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_generic_2_-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\"><\/a><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--seven-twelfths lap--eleven-twelfth palm--auto top-small-padding bottom-medium-padding \"><\/div>\n<div class=\"grid__item five-twelfths portable--seven-twelfths lap--eleven-twelfth palm--auto top-small-padding bottom-medium-padding \">\n<p><a href=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/Engi_A4-Paper_.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8376\" src=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/Engi_A4-Paper_.jpg\" alt=\"\" width=\"640\" height=\"780\" srcset=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/Engi_A4-Paper_.jpg 640w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/Engi_A4-Paper_-246x300.jpg 246w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\"><\/a><\/p>\n<\/div>\n<div class=\"grid__item one-twelfth portable--seven-twelfths lap--eleven-twelfth palm--auto top-small-padding bottom-medium-padding \"><\/div>\n<div class=\"grid__item five-twelfths portable--seven-twelfths lap--eleven-twelfth palm--auto top-small-padding bottom-medium-padding \">\n<p><a href=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_Notebook-with-Hand_.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-8377\" src=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_Notebook-with-Hand_.jpg\" alt=\"\" width=\"640\" height=\"780\" srcset=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_Notebook-with-Hand_.jpg 640w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_Notebook-with-Hand_-246x300.jpg 246w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\"><\/a><\/p>\n<\/div>\n<div class=\"grid__item eight-twelfths portable--nine-twelfths lap--one-whole palm--auto top-no-padding bottom-no-padding center \">\n<p><a href=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_generic_1_2560.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-8378 size-full\" src=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_generic_1_2560.jpg\" alt=\"\" width=\"2560\" height=\"1430\" srcset=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_generic_1_2560.jpg 2560w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_generic_1_2560-300x168.jpg 300w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_generic_1_2560-1024x572.jpg 1024w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_generic_1_2560-768x429.jpg 768w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_generic_1_2560-1536x858.jpg 1536w, https:\/\/upmess.com\/up\/wp-content\/uploads\/2022\/02\/engi_generic_1_2560-2048x1144.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\"><\/a><\/p>\n<\/div>\n<div class=\"grid__item nine-twelfths portable--auto lap--one-whole palm--one-whole top-medium-padding bottom-no-padding center \">\n<h2 style=\"text-align: center;\"><span class=\"s1 weight_bold middle-intro\">&#128578;<\/span><\/h2>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Engineering Services Agency<\/p>\n","protected":false},"author":1,"featured_media":8350,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8349","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding-text","portfolio_category-print"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Engi - UPMESS CREATIVE STUDIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/upmess.com\/up\/portfolio\/engi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engi - UPMESS CREATIVE 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