{"id":8097,"date":"2022-02-12T15:29:22","date_gmt":"2022-02-12T15:29:22","guid":{"rendered":"https:\/\/upmess.com\/up\/?post_type=portfolio&p=8097"},"modified":"2024-05-15T20:57:04","modified_gmt":"2024-05-15T20:57:04","slug":"avendi","status":"publish","type":"portfolio","link":"https:\/\/upmess.com\/up\/portfolio\/avendi\/","title":{"rendered":"Avendi"},"content":{"rendered":"
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Avendi is Real Estate and Insurance Services office, owned by Christos Lefas.<\/span>
\n<\/span>Christos asked for a contemporary, mini<\/span>mal logo that would combine both the real estate and insurance services and communicate the holistic services provided in each field. The semiology of a house would be appreciated and the use of the colour red was assessed.
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The design desideratum was how to combine two different kinds of services into one logo.<\/b><\/span><\/p>\n<\/blockquote>\n<\/div>\n

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Solution<\/b><\/span><\/h3>\n

The real estate services address very high budgets while the insurance services are considered competitive when keeping low fees. The first addresses the few, the second adresses the mass. <\/span><\/p>\n

The design solution was to combine the letter A, its smaller duplicate, and the infinity symbol in a monoline logo. <\/span><\/p>\n<\/div>\n

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Applications<\/b><\/span><\/h3>\n

The identity was applied to corporate brochures (business card, envelope, letterhead, A4 folder, A5 folder), promotional brochures, signage, corporate vehicles, various prints (posters and banners), and digital applications (social media, mail cover, screen slides).<\/span><\/p>\n<\/div>\n

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🙂<\/span><\/h2>\n<\/div>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

Real Estate & Insurance Services<\/p>\n","protected":false},"author":1,"featured_media":9245,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-8097","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_category-branding-text","portfolio_category-print"],"acf":[],"yoast_head":"\nAvendi - UPMESS CREATIVE STUDIO<\/title>\n<meta name=\"description\" content=\"A distinctive and professional brand identity for Avendi, a leading Real Estate and Insurance Services company that reflects their commitment to excellence and customer satisfaction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/upmess.com\/up\/portfolio\/avendi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Avendi - UPMESS CREATIVE STUDIO\" \/>\n<meta property=\"og:description\" content=\"A distinctive and professional brand identity for Avendi, a leading Real Estate and Insurance Services company that reflects their commitment to excellence and customer satisfaction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/upmess.com\/up\/portfolio\/avendi\/\" \/>\n<meta property=\"og:site_name\" content=\"UPMESS CREATIVE STUDIO\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-15T20:57:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/upmess.com\/up\/wp-content\/uploads\/2024\/05\/upmess_avendi_logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/upmess.com\/up\/portfolio\/avendi\/\",\"url\":\"https:\/\/upmess.com\/up\/portfolio\/avendi\/\",\"name\":\"Avendi - 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