Tahana
Branding – Illustration
Situated in the heart of Athens, is a store that specializes in traditional Greek organic products.
Owned by Aris Matis, a proud rural entrepreneur, the store prioritizes quality and locally sourced goods. It’s renowned for its in-house sesame grinding machine, which produces fresh tahini – the inspiration behind its name.
Aris hired us to create Tahana’s branding through storytelling. We delved deep into his vision, ensuring alignment between his brand and his personality.
Our visual narrative paints a vivid picture of Aris’ world.
He and his trusty dog embark on adventures in a Volkswagen-style camper van, traversing landscapes that span fields, mountains, lakes, and more. They gather pristine, organic, and traditional products from local producers, bringing the essence of the countryside to the urban landscape. Our design also incorporates famous quotes and folk sayings, weaving them into the illustrations.
We designed a unique logo that aligns with the principles of illustration design.
Catchy slogans; inspired by roots and routes, traditional products – authentic taste, sesame project by Aris Matis, spread Tahana, and join the Tahana community complement the branding.
This cohesive graphic system was applied across various media and applications, from storefronts to signs, packaging, and digital platforms.
Bringing Tahana’s story to life, and working with Aris and his awesome team was definitely a cheerful and positive journey!
ART DIRECTION: Virginia Barakou / Niki Chalkiadaki / Thanasis Tentolouris
DESIGN: Virginia Barakou, Thanasis Tentolouris / COPYWRITE: Niki Chalkiadaki