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{"id":374,"date":"2016-03-19T19:55:52","date_gmt":"2016-03-19T16:55:52","guid":{"rendered":"http:\/\/upmess.com\/up\/?p=374"},"modified":"2017-12-14T15:48:35","modified_gmt":"2017-12-14T12:48:35","slug":"homer-case-study","status":"publish","type":"post","link":"https:\/\/upmess.com\/en\/homer-case-study\/","title":{"rendered":"Homer Case Study"},"content":{"rendered":"Homer<\/a> is a restaurant-bar set in a residence with garden. <\/span>The name comes from the ancient poet Homer. <\/span>Modern research, and especially those who accept that Homer can be considered real person places his life in the 8th century BC.<\/span> We went back to that historic period and studied the Alphabet and the design of the letters. <\/span>Then we designed the capital characters of a new helenic alphabet (A to Z) but in an archaic style. <\/span>We called this series “boustrophedon”.In early ancient Greek years,<\/em><\/span> words were written in rows from left to right and “boustrophedon”. <\/span>That means that someone could start reading\/writing the first line from left to right and the next line from right to left etc. <\/span><\/em><\/span>(1st image)<\/span><\/span><\/span>
\n<\/span><\/span><\/em>Based on this<\/span> alphabet that we designed <\/span>we began studying the<\/span> characters for the word “Homer” (the restaurant). We designed characters with that<\/span> archaic form, representing the words: residence, man, community, natural<\/span> environment and cutlery. These words describe the features, location and philosophy<\/span> of the company.<\/span> We concluded to the following symbols and completed the Homer logo. (2nd image)<\/span><\/em><\/span><\/p>\n

\u00a0<\/span><\/p>\n

\"BOUSTROFIDON\"<\/p>\n

 <\/p>\n

\"Homer_concept\"<\/p>\n

 <\/p>\n

\u00a0<\/span><\/em><\/span><\/span><\/h4>","protected":false},"excerpt":{"rendered":"

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